Just when you thought it couldn’t get worse, another one pops up to take the detested crown. I’m referring to advertisements that make you cringe and the latest in the line is the HUL’s (Hindustan Unilever)  Rin commercial which clearly derides P&G’s Tide washing powder. If you haven’t...

For those who came in late, if Facebook were a nation, it would be one of the most populous nations on earth; Facebook is also gaining a larger share of the user’s time online.  There are no doubts about its utility and influence  and is fast becoming  a threat to Google’s dominion. It is surprising...

I was invited to speak at the Goa Institute of Management recently on Social Media and its financial implications. I made a presentation titled “Social Media ROI – Myth or Measurable”. Here is the presentation uploaded on Slideshare.net. Social media ROI – Quantify and Justify...

It is said that the country of produce evokes a lot of emotions about the product, much like a brand. Citizens of the country feel strongly about products made in their country and feel a lot of pride in using it. Companies also take a lot of pride in country branding and prominently display it in their...