I’d written an article last year presenting insights on gauging a Facebook page based on analysis of the interactions (read comments and likes). The article goes beyond the count of followers that are usually the measure of performance of the page. Recently I went through a few lists of the top brands...

Here is a compilation of 25 interesting (and highly relevant) quotes on social media.. “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” by Seth Godin “Think...

Social media provides organizations the opportunity to engage in conversations, develop a rapport with the audience, foster a community and do more in a very effective manner. Many organizations, including most Global MNCs have realized the potential and benefits of social media, as can be seen by the...

With over 800 million users, Facebook accounts for more than 40% percent of the Internet population. In just a few years it is widely expected that Facebook will account for 60% of the Internet population. I attribute this to Facebook unusually high captivity and loyalty of its base. To put it in perspective,...

For organizations, social media has gone well beyond its nascent stages and it wouldn’t be an exaggeration if I said that social media is becoming an integral part of the organization. Formulating a social media policy/guideline thus becomes as important to an enterprise to ensure the social media...

After a sabbatical of sorts (read traveling to Kerala, Corbett and Bali), I’m back in the social media circuit. This month I will be on the panel of speakers on two events on social media. The first one titled SMS (Social Media Summit) will be held in Chennai on the 4th of November where I will...

In a time when the consumer is wary of conventional broadcast advertising, outdoor advertising has done well for itself garnering an increasing share of the marketing budget. Today, outdoor advertising accounts for over $25 billion worldwide and continues to grow year-on-year, nudging past conventional...

To quote that Facebook is the most influential social media platform in the world would be clichéd. Every other organization or brand in India worth its salt has a page on Facebook to ride the social media bandwagon and be a part of the action. Unfortunately, very few brands get it. For many Indian...

“Seek first to understand, than to be understood”, Stephen Covey said. A very simple message indeed, but often overlooked by organizations.  Understanding what your customers want and tuning in to the eco-system of your business is essential, if not a necessity. Social media fortunately lets you...

I will be speaking on the impact of customer service through social media at the Enterprise Forum 2011 in Mumbai. There is no doubt that social media has changed the paradigms of customer service, and in the course of preparing the presentation I delved into my own experiences and the multitude of examples...