recent posts 2010, the year of Google Andro...
2010, the year of Google Android
Posted by Arun Nair on 01 11th, 2010
The last couple of years have been very good for smartphones; if you go by the numbers, the growth in smartphones sales as a percentage of overall handset sales has been phenomenal. This shouldn’t come as a surprise, and many would attribute this...
2009: Perspective on Social Me...
2009: Perspective on Social Media in the year gone by
Posted by Arun Nair on 12 31st, 2009
We are just a few hours away from the new year, and there is a sense of excitement and bon homie everywhere. As we usher into 2010, here is my take on 2009 from a social media perspective. The year saw fantastic growth and adoption of social media...
Engage!: How corporates use so...
Engage! How corporates use social media effectively
Posted by Arun Nair on 12 4th, 2009
For corporates, social media isn’t just another channel to communicate, it’s a chance for them to connect with their customers on a personal level. For companies with an image problem, it’s also a chance to redeem themselves. Starbucks With...
3 Reasons why business leaders...
3 Reasons why business leaders need to be on Twitter
Posted by Arun Nair on 11 3rd, 2009
“Been there Tweeted that”, is the buzz these days and if there is news its first broken on Twitter. Following the horde of new comers to Twitter are CEOs, entrepreneurs and business heads, and by the looks of it they are here to stay! For those...
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recent from Marketing Virals anyone?
If you are in the business of Online Marketing, a viral is probably one of the buzzwords you are surrounded with. I’ve seen a few interesting videos or animations that pose off as virals, are even funny, but it ends with that. To me, a good viral isn’t necessarily about itching to forward it...
recent from New Media Online In-line: Internet ad spends buoyant while traditional media flounder Online In-line: Internet ad spends buoyant while traditional media flounder
If you are in the business of Internet advertising, the news is good and the forecast looks even better for 2010. By most estimates, Internet ad spend will be see a good positive growth and will see a greater share of the overall advertising spend. Also, in UK for the first time ever, Internet advertising...
recent from Social Media Social Media as a medium for disaster relief Social Media as a medium for disaster relief
The earthquake in Haiti was unprecedented in recent memory and left a trail of devastation that has brought the country to its knees. The rescue efforts have also been unprecedented with support from all quarters including the United Nations, aid organizations and the mass media. However, there is a...
recent from Miscellaneous 2010, the year of Google Android 2010, the year of Google Android
The last couple of years have been very good for smartphones; if you go by the numbers, the growth in smartphones sales as a percentage of overall handset sales has been phenomenal. This shouldn’t come as a surprise, and many would attribute this surge greatly to the Apple iPhone (a runaway success)...