For organizations, social media has gone well beyond its nascent stages and it wouldn’t be an exaggeration if I said that social media is becoming an integral part of the organization. Formulating a social media policy/guideline thus becomes as important to an enterprise to ensure the social media...

After a sabbatical of sorts (read traveling to Kerala, Corbett and Bali), I’m back in the social media circuit. This month I will be on the panel of speakers on two events on social media. The first one titled SMS (Social Media Summit) will be held in Chennai on the 4th of November where I will...

In a time when the consumer is wary of conventional broadcast advertising, outdoor advertising has done well for itself garnering an increasing share of the marketing budget. Today, outdoor advertising accounts for over $25 billion worldwide and continues to grow year-on-year, nudging past conventional...

To quote that Facebook is the most influential social media platform in the world would be clichéd. Every other organization or brand in India worth its salt has a page on Facebook to ride the social media bandwagon and be a part of the action. Unfortunately, very few brands get it. For many Indian...

“Seek first to understand, than to be understood”, Stephen Covey said. A very simple message indeed, but often overlooked by organizations.  Understanding what your customers want and tuning in to the eco-system of your business is essential, if not a necessity. Social media fortunately lets you...

I will be speaking on the impact of customer service through social media at the Enterprise Forum 2011 in Mumbai. There is no doubt that social media has changed the paradigms of customer service, and in the course of preparing the presentation I delved into my own experiences and the multitude of examples...

“Chrome breaks the 20% market share barrier” screamed the headlines across the week. There is more to this piece of news than meets the eye. Chrome the web browser from Google has gained this market share in less than 3 years in a market place that is crowded, highly competitive, where the incumbents...

As publisher, owner of a website it is important to optimize your website layout to maximize your ad revenue. Often a simple change in positioning or a different ad unit can have a disproportionate impact on the performance of the ads. How do you decide which position or ad unit works best? I have tried...

In my pursuit of chalking out a social media strategy for my organization, I came across a few insights that I want to share here.  India is one of the fastest growing markets for social media as is evident with Facebook and Linkedin.  India Inc. isn’t lagging behind, according to a report...

As part of the News and Trends series, here is the third edition, a compilation of important articles related to digital marketing, social media this month. This month saw the launch of Mozilla’s much anticipated Firefox 4 that pipped Internet explorer on the number of downloads… Here are...