Landing Page Essentials – Digital Primer Series Landing Page Essentials - Digital Primer Series
What is a Landing Page Landing page is a web-page specifically designed with the intent of getting attention of the relevant audience, targeted at achieving an objective. The objective could be in the form of views, leads or even an end sale. Because these pages are designed around a campaign, they are...
Measuring Multi-channel Attribution for Digital Campaigns Measuring Multi-channel Attribution for Digital Campaigns
This is still a hotly debated topic in the world of analytics – attributing and measuring the various channels that result in sales. Multi-channel attribution is the attempt to attribute influence to different channels that are involved in the sale rather than skewing it in favor of the last source...
IndianEye.org completes 5 years: My experiences with blogging IndianEye.org completes 5 years: My experiences with blogging
The end of December marks the fifth year of my blogging. It’s been quite a journey – introspective, educating and rewarding. So for this edition as we enter 2013, I’ve decided to write an article chronicling half a decade of blogging and share my experiences with you. If you are an aspiring blogger,...
Ad Exchanges and DSPs explained – Digital Primer Series Ad Exchanges and DSPs explained – Digital Primer Series
Before I explain Ad Exchanges and subsequently DSP (demand side platform), let me take you through the evolution of display advertising. For those who came in late, Display advertising is advertising on the internet that appears alongside content on web pages in many forms, shapes and sizes varying anywhere...
Contemporary trends in Social Media Contemporary trends in Social Media
Social media has changed the world for good, and the repercussions are felt far and wide. For a start it has leveled the playing fields for consumers and organizations of all sizes and niches, democratizing creation, exchange and collaboration of media. Organizations today are waking up to the untapped...
The evolution of Facebook The evolution of Facebook
With a population inching towards the magical 1 billion mark and steady momentum, Facebook has never had it better. Facebook adoption has reached unprecedented levels of social interactions and it is only a matter of time before it evolves beyond social – graduating to much bigger things. Facebook...
My presentation at the Digital CMO Conference, 2012 My presentation at the Digital CMO Conference, 2012
I was a speaker at the Digital CMO conference recently, where I was invited to share my insights from my experiences as a digital marketing professional. Here is the presentation on SlideShare (note, some of the formatting and transition effects are lost in the process. You may wish to download the presentation...
Last Mile Delivery – Own or Outsourced? Last Mile Delivery – Own or Outsourced?
In an earlier article, I had listed supply chain as the second most important aspect of an ecommerce venture. Keep in mind that e-commerce supply chain is different from traditional because there are no middle men involved in the final delivery. The critical element in a supply chain is the last mile...
Investments in Digital and eCommerce start-ups – An Analysis Investments in Digital and eCommerce start-ups - An Analysis
To state that investments in ecommerce and digital are hotting up in India would be an understatement. The past 14 months have seen an unprecedented surge in investments into digital startups that is reminiscent of global trends. This isn’t surprising considering the explosive growth of the Internet...
The Facebook IPO and other interesting news The Facebook IPO and other interesting news
The anticipation and launch of the Facebook IPO was a historic event, right from the unprecedented fanfare to the disappointing decline in the stock soon after. Much of the news in May covered the event. Then there was news of the Flame virus, the sinister virus that went undetected for many years and...