Selling Strawberries - Inspirational Business Series
February 7, 2008 – 12:22 am
The following are excerpts from a speech first delivered as the keynote of the American Marketing Association annual meeting in New York City in 1973. It was published the Saturday Evening Post in 1974, October issue.
James Lavenson owned a marketing and advertising company before being invited to become a senior management executive with Sonesta International Hotels. He was given responsibility for the company’s hotel and food interests and some non hospitality businesses, including the famous Mad Magazine and Hartman Luggage. For the last three years of that period he was president and chief executive officer of the chain’s ‘flagship’, the famous Plaza Hotel in New York City.
