Here is an example of creativity, and countering that with ingenuity . My colleague Zameer first pointed it out to me.

Before a recent football match between Argentina and Brazil, an Argentinean condom company came up with a mischievous ad with a message implying the impending fate of their rival Brazil.

But as fate would have it Brazil won the match by a good margin, and even more unfortunate for Argentina, Brazil has some of the best creative admen in the world.
This is how Brazil responded to the ad.