Comments on: Digital Advertising Agencies – The Woes and Ways ahead http://www.indianeye.org/2008/03/21/digital-advertising-agencies-the-woes-and-ways-ahead/ IndianEye.org offers news, views and perspectives on marketing, new media and social media. Thu, 19 Jan 2012 19:02:57 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Anil http://www.indianeye.org/2008/03/21/digital-advertising-agencies-the-woes-and-ways-ahead/comment-page-1/#comment-248 Anil Sun, 30 Mar 2008 05:44:20 +0000 http://indianeye.org/2008/03/21/digital-advertising-agencies-the-woes-and-ways-ahead/#comment-248 Internet is less of an advertising space, more of a buying space. Unlike other advertising mediums (read print, television etc.) Internet, more than any other medium, is about User Control. User Control is why folks will need to think differently while advertising on the Internet. Internet is less of an advertising space, more of a buying space.

Unlike other advertising mediums (read print, television etc.) Internet, more than any other medium, is about User Control.

User Control is why folks will need to think differently while advertising on the Internet.

]]> By: dev http://www.indianeye.org/2008/03/21/digital-advertising-agencies-the-woes-and-ways-ahead/comment-page-1/#comment-233 dev Wed, 26 Mar 2008 11:44:54 +0000 http://indianeye.org/2008/03/21/digital-advertising-agencies-the-woes-and-ways-ahead/#comment-233 Oops - Good thread Arun :-) Oops – Good thread Arun :-)

]]> By: dev http://www.indianeye.org/2008/03/21/digital-advertising-agencies-the-woes-and-ways-ahead/comment-page-1/#comment-231 dev Wed, 26 Mar 2008 08:46:24 +0000 http://indianeye.org/2008/03/21/digital-advertising-agencies-the-woes-and-ways-ahead/#comment-231 I believe that the only way this will work is by large agencies that handle the brand agenda taking the lead. After all the web is a medium for the brand message to be communicated effectively. Its a great means to the end as opposed to the end itself. Large agencies that are able to acquire internet capability (either through acquisition of smaller digital agencies or through internal talent development/hiring) will start to gain clients simply because they are able to offer a 360 degree solution to clients. Good thread Anil. I believe that the only way this will work is by large agencies that handle the brand agenda taking the lead. After all the web is a medium for the brand message to be communicated effectively. Its a great means to the end as opposed to the end itself. Large agencies that are able to acquire internet capability (either through acquisition of smaller digital agencies or through internal talent development/hiring) will start to gain clients simply because they are able to offer a 360 degree solution to clients. Good thread Anil.

]]> By: Kiruba Shankar http://www.indianeye.org/2008/03/21/digital-advertising-agencies-the-woes-and-ways-ahead/comment-page-1/#comment-224 Kiruba Shankar Tue, 25 Mar 2008 13:35:32 +0000 http://indianeye.org/2008/03/21/digital-advertising-agencies-the-woes-and-ways-ahead/#comment-224 Arun, there is no doubt that there will be shakeout in the market. The advantage that big agencies have is their brand name, credibility and their long time relationship with big clients. The most important thing is the contact. Big agencies cannot focus on niche areas the way the small guys can, while the small guys can never get into those doors of big clients easily enough. There's space for a symbiotic handshake. Arun, there is no doubt that there will be shakeout in the market.

The advantage that big agencies have is their brand name, credibility and their long time relationship with big clients. The most important thing is the contact.

Big agencies cannot focus on niche areas the way the small guys can, while the small guys can never get into those doors of big clients easily enough.

There’s space for a symbiotic handshake.

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