Marketing, PR, Advertising, Branding ...
Marketing, Public Relations, Advertising and Branding are all tools for consumer engagement, perception management and brand equity. The relation between these are best explained in the visual below.
The Cancer Within – Corruption Aid...
I saw an investigative report on the television channel CNN IBN titled Citizen X, that outlined how easy it is for a terrorist to operate in India. According to the report, all it required was less than Rs. 50,000 for the investigative reporting team to acquire all of these – an Indian driving...
In Two Minds – the Right and Left ...
The two sides of the brain are like an odd married couple who long ago fell into doing things according to a “his” ‘n’ “hers” division of labour. The partner that can communicate takes the dominant role, speaking and acting most of the time, for both and doing much...
“Please keep shutters close or mon...
Been to a local restaurant and been amused with the items in the menu, or seen a hilariously written board at a roadside mechanic. Read on and be further amused Chinese In-flight Magazine: “Besides, try to prepare all you need before pack, and then, you can arrange everything’s position...
Books Feast – 5 new books...
I returned from Landmark, Chennai with an array of books to keep me occupied this month. Here are the Books … Buddha Volume 1 – Kapilavastu. This is the first of the 8 volumes written by Osamu Tezuka, the acclaimed Japanese writer and illustrator (also known as the father of the Manga or...

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