Marketing, Public Relations, Advertising and Branding are all tools for consumer engagement, perception management and brand equity. The relation between these are best explained in the visual below.

I saw an investigative report on the television channel CNN IBN titled Citizen X, that outlined how easy it is for a terrorist to operate in India. According to the report, all it required was less than Rs. 50,000 for the investigative reporting team to acquire all of these – an Indian driving...

The two sides of the brain are like an odd married couple who long ago fell into doing things according to a “his” ‘n’ “hers” division of labour. The partner that can communicate takes the dominant role, speaking and acting most of the time, for both and doing much...

Been to a local restaurant and been amused with the items in the menu, or seen a hilariously written board at a roadside mechanic. Read on and be further amused Chinese In-flight Magazine: “Besides, try to prepare all you need before pack, and then, you can arrange everything’s position...

I returned from Landmark, Chennai with an array of books to keep me occupied this month. Here are the Books … Buddha Volume 1 – Kapilavastu. This is the first of the 8 volumes written by Osamu Tezuka, the acclaimed Japanese writer and illustrator (also known as the father of the Manga or...