Back in early February 2008, Me and my social media partner Kiruba were brainstorming about our next social media initiative. A lot of ideas and concepts were passed back and forth, but none seemed interesting, and most of them were clichés . And then, it dawned on us, why don’t we have a forum...

Cerebrate, Goa 2008 is less than a week away, and the preparations are in full fling. The list of invitees, the most important aspect of the event is ready. Any good event hinges on the quality of the participants, and it becomes all the more important in an un-conference, where the collective wisdom...

The Cerebrate logo is ready. The key element of the logo is the “a” which is shaped in the form of a glowing bulb, with the “@” as the filament of the bulb, which signifies ideas emanating from a digital perspective. The glowing lines have an element of informality, which defines...

What is Cerebrate? It is an unconference where luminaries and professionals will participate in a free-wheeling intellectual conversation. For the uninitiated, an unconference is a conference where the content of the sessions is created and managed by the participants rather than by one or more organizers...

Back from the Club Mahindra Varca Beach Resort in Goa, where the annual sales conference and the marketing meet was held. Spent more than 50 hours traveling by bus and train. But in the end it was fun, adventurous and great way to catch up with the rest of the zonal marketing team. In the meanwhile,...