The Internet has transformed from a mere information resource, to an active ground for businesses looking for leads or sales. The inherent dynamism of the media, coupled with measurability is making it a favorite with advertisers. It is no surprise that more and more advertisers are visible online. For...

If you are a bibliophile, you’ve probably read some classics along the way, and wished you’d read more. Growing up, I used to look forward to the vacations as that would mean going to the library or the neighborhood flea shop and hunt for books that looked “old“. Why old? There...

If you are in the business of Online Marketing, a viral is probably one of the buzzwords you are surrounded with. I’ve seen a few interesting videos or animations that pose off as virals, are even funny, but it ends with that. To me, a good viral isn’t necessarily about itching to forward it...