If you are in the business of Online Marketing, a viral is probably one of the buzzwords you are surrounded with. I’ve seen a few interesting videos or animations that pose off as virals, are even funny, but it ends with that. To me, a good viral isn’t necessarily about itching to forward it to your friend. A good viral leaves an impression on the viewer long after you’ve seen it, probably even stays with you for a lifetime.

I came across a cleverly done viral made for Fevicol (which had a legacy of such ads).