It would be a cliché to state that times are bad.  It is natural in such times for companies to curtail any spending that wouldn’t contribute to the bottom-line. Marketing spends are one of those that get curtailed, and budgets are slashed or revisited in such times. Internet ad spends haven’t...

I had published this blogpost earlier in Clay, the Club Mahindra travel blog. Slight modifications have been made to the post to suit the context of the audience. As part of the travel blogger’s trip, we made the trip to Binsar(Uttarakhand), a beautiful, quiet and wild Himalayan destination with...

It was around 7:00 PM, and we had convened from different flights at the Delhi airport, and ready to depart to the Delhi Sarai Rohilla railway station (which I was told was just 45 minutes from the airport). With that complacency , we finally departed at 7:45 PM, and how wrong we were! The roads were...