Advertising discretion in times of recession - In context, Online Advertising

It would be a cliché to state that times are bad.  It is natural in such times for companies to curtail any spending that wouldn’t contribute to the bottom-line. Marketing spends are one of those that get curtailed, and budgets are slashed or revisited in such times. Internet ad spends haven’t been spared either, even though the spends are relatively lower.

However, in every crisis there is an opportunity, an opportunity to learn and mend ways.  Maximising the value of your online investment  is key; fortunately this medium is measurable and its easier maneuvring and tweaking around.

Here are 5 tips to maximise and optimise your online marketing spend.
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Tags: Internet, Marketing

Posted in Advertising, Business-Management, Marketing, Sales, Opinions-Perspectives | 3 Comments »

Trip to Binsar and the Kumaon region

I had published this blogpost earlier in Clay, the Club Mahindra travel blog. Slight modifications have been made to the post to suit the context of the audience.

As part of the travel blogger’s trip, we made the trip to Binsar(Uttarakhand), a beautiful, quiet and wild Himalayan destination with rich natural surroundings. The travelers to the Binsar trip included Kiruba Shankar (popular blogger and columnist), Arun Bhat (prolific travel blogger and photographer), Prashanth (another popular travel blogger), Ruchika Vyas (travel writer), Shrinidhi Hande (blogger and travel enthusiast) and yours truly.

After convening to the Delhi airport from Mumbai, Bangalore and Chennai we had to rush to the Sarai Rohilla railway station and had an interesting twist (read Kiruba’s and my account) along the way. We departed at around 10 PM to Kathgodam via the Ranikhet express, and arrived early in the morning at around 5 AM.From Kathgodam we made a short detour to our newly opened resort in Naukuchiatal (lake of nine corners, is perenially sourced by an underground spring), which is set amidst lush green surroundings, and is tranquil. Unlike Nainital, this place is devoid of too many tourists and makes for an ideal location to vacation.

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Tags: Binsar, Bloggers Trip, Travel

Posted in Events, Travel | 6 Comments »

Travel Snippet - En route to Binsar - Local Knowledge

It was around 7:00 PM, and we had convened from different flights at the Delhi airport, and ready to depart to the Delhi Sarai Rohilla railway station (which I was told was just 45 minutes from the airport). With that complacency , we finally departed at 7:45 PM, and how wrong we were!

The roads were wide, and looked the kind that could beat all traffic, but I should have realised some things don’t change, especially the drivers and the driving in Delhi!. The Tavera inched in the inundated traffic, and I’m not exaggerating. Just when we realized we were running late, and would have move out of the vehicle and run towards the station (in a Dilwale Dulhaniya…) sequence, Kiruba has the good sense of stepping out of the vehicle and asking a guy on scooter if the station was around the corner and checking the status quo.

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Tags: Binsar, Travel Snippet

Posted in Travel | 2 Comments »