Its official, Barack Obama is the 44th President of the United States of America, and an unprecedented one from many perspectives. What is interesting is the way the campaign was run, and the strategic planning and execution that was largely responsible for Obama’s success.
Here are some good reads (courtesy my Twitter updates):
Propelled by Internet, Barack Obama Wins Presidency
Both Obama and Republican rival John McCain relied on the net to bolster their campaigns. But Obama’s online success dwarfed his opponent’s, and proved key to his winning the presidency.
click here to read the complete post.
Barack Obama’s Victory: Three Lessons for Business
The Illinois senator built his decisive win on three leadership principles: a clear vision, clean execution, and friends in high places
- The year gone by; 2008 in perspective
- Advertising discretion in times of recession - In context, Online Advertising
- Story Preview
- Blog featured in Goethe.de
- It Pays to Pay-Per-Click


