Article written for NASSCOM EMERGE

We are living in times where enterprises and entrepreneurs are made by the day, and so are the fate of companies. In our day and age, where information travels as fast as the speed of thought and the conventional boundaries of businesses do not exist, companies need to think differently to stay competitive. Constant innovation is the key to competitiveness and sustainable growth for any company, and such innovation can seed only from ideas.

Where do these ideas exist? Ideas can come from anywhere, but the question is “Are you tapping it?” Companies should tap into their internal and external ecosystem for ideas. Internally for instance, the organisation should encourage employees from the bottom up to share ideas, and ingrain that into the culture of the company.

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