We are just a few hours away from the new year, and there is a sense of excitement and bon homie everywhere. As we usher into 2010, here is my take on 2009 from a social media perspective. The year saw fantastic growth and adoption of social media across India, fuelled largely by Facebook and Twitter....

For corporates, social media isn’t just another channel to communicate, it’s a chance for them to connect with their customers on a personal level. For companies with an image problem, it’s also a chance to redeem themselves. Starbucks With falling fortunes, and an eroding market share, Starbucks...