The Internet has been a hit with the advertisers, and for a multitude of reasons; the favourite being the ability to stay focused and control costs. It is no surprise then that advertisers have swayed away from impression based ads (CPM) in favour of performance based ads (CPC, CPL, CPS). CPM had been...

Just when you thought it couldn’t get worse, another one pops up to take the detested crown. I’m referring to advertisements that make you cringe and the latest in the line is the HUL’s (Hindustan Unilever)  Rin commercial which clearly derides P&G’s Tide washing powder. If you haven’t...