Social Media ROI - Myth or Measurable?

Social Media ROI – Myth or Measurable?

by Arun Nair on August 31st, 2010 | 9 responses


I was invited to speak at the Goa Institute of Management recently on Social Media and its financial implications. I made a presentation titled “Social Media ROI – Myth or Measurable”.

Here is the presentation uploaded on Slideshare.net.

Social media ROI – Quantify and Justify your Social Media campaign

View more presentations from alfaneuve.
If you want the full presentation with all the jazz, mail me at arun.n.nair@gmail.com

The other speakers at the event included Rajesh Lalwani, Karthik Nagarajan, Rajiv Dingra, Karthik S, Gaurav Mishra, Abdul Khan and more.


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9 Comments »
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    Thanks Arun. That was a useful presentation even from a publisher’s perspective; gives insights on leveraging the untapped potential..

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    Thanks Arun. Insightful. Could i request to have the presentation mailed to me? And look forward to more such….

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  3. avatar comment-top

    Very interesting, Arun. We were talking about this very same “social media ROI” on yesterday’s #measurepr Twitter chat (I started this chat earlier this year). We’ll be continuing the conversation, if you’d care to join, on Sept. 14. It’s 12-1 pm ET, so I know that’s late in the evening for you, but it might be interesting for you.

    One of the key points Don Bartholomew (@donbart) who was the special guest on the chat made was that ROI is ROI is ROI. It’s a financial metric that shouldn’t be messed with. In many cases, you might not be able to measure the ROI immediately, but you can and should be measuring value and impact. If you can show how social media efforts helped the business’ bottom line – and you can do that by setting measurable objectives at the start and tracking your progress – that goes a long, long way.

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    Thanks Arun. Will be adding more such interesting presentations in the time to come.

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    Interesting indeed and I would like to be a part of the conversation. Count me in!

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  6. avatar
    Diane Court Says:
    September 3rd, 2010 at 3:29 pm
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    Thanks for sharing this, Arun. To @Shonali’s point, the way you stated goals and how each example was measured along with results was refreshing – if not always true ROI. Implied (I hope) is that each has an impact on ROI, although the calculations require a different process of correlations – that need doing! Shonali’s chat is an *excellent* venue for all interested to share their passions and insights – precisely the reason I’ve made it a priority this quarter to reserve that time regularly.

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    You are welcome Diane and thank you for the comments. I’m looking forward to the chat later this month and I shall shed some more light, sharing more insights on Social Media ROI. Cheers!

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  8. avatar comment-top

    Insightful presentation from a social media practitioner’s perspective. Goes in my favs! Great work!

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  9. avatar comment-top

    [...] Social media ROI – myth or measurable? from Arun [...]

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