As publisher, owner of a website it is important to optimize your website layout to maximize your ad revenue. Often a simple change in positioning or a different ad unit can have a disproportionate impact on the performance of the ads. How do you decide which position or ad unit works best? I have tried...

In my pursuit of chalking out a social media strategy for my organization, I came across a few insights that I want to share here.  India is one of the fastest growing markets for social media as is evident with Facebook and Linkedin.  India Inc. isn’t lagging behind, according to a report...