Social media provides organizations the opportunity to engage in conversations, develop a rapport with the audience, foster a community and do more in a very effective manner. Many organizations, including most Global MNCs have realized the potential and benefits of social media, as can be seen by the...

With over 800 million users, Facebook accounts for more than 40% percent of the Internet population. In just a few years it is widely expected that Facebook will account for 60% of the Internet population. I attribute this to Facebook unusually high captivity and loyalty of its base. To put it in perspective,...

For organizations, social media has gone well beyond its nascent stages and it wouldn’t be an exaggeration if I said that social media is becoming an integral part of the organization. Formulating a social media policy/guideline thus becomes as important to an enterprise to ensure the social media...

After a sabbatical of sorts (read traveling to Kerala, Corbett and Bali), I’m back in the social media circuit. This month I will be on the panel of speakers on two events on social media. The first one titled SMS (Social Media Summit) will be held in Chennai on the 4th of November where I will...

In a time when the consumer is wary of conventional broadcast advertising, outdoor advertising has done well for itself garnering an increasing share of the marketing budget. Today, outdoor advertising accounts for over $25 billion worldwide and continues to grow year-on-year, nudging past conventional...