I was invited to speak at the Goa Institute of Management recently on Social Media and its financial implications. I made a presentation titled “Social Media ROI – Myth or Measurable”. Here is the presentation uploaded on Slideshare.net. Social media ROI – Quantify and Justify...

It is said that the country of produce evokes a lot of emotions about the product, much like a brand. Citizens of the country feel strongly about products made in their country and feel a lot of pride in using it. Companies also take a lot of pride in country branding and prominently display it in their...

For those who came in late, if Facebook were a nation, it would be one of the most populous nations on earth; Facebook is also gaining a larger share of the user’s time online.  There are no doubts about its utility and influence  and is fast becoming  a threat to Google’s dominion. It is surprising...

I’m back from Thekkady, Kerala after spending four days at Cerebrate in the company of inspiring folks at the Club Mahindra Tusker Trails resort. The event is in it’s third year and for those who don’t know about Cerebrate, here are some links… http://www.indianeye.org/2008/04/24/cerebrate-how-it-was-born/...

Social media today isn’t just an integral part of our daily conversations, its also turning out to be an essential business tool for corporates. From this month, I’m introducing this series for those who want to get up to speed on news and trends in the social media space. The CMO’s...