To quote that Facebook is the most influential social media platform in the world would be clichéd. Every other organization or brand in India worth its salt has a page on Facebook to ride the social media bandwagon and be a part of the action. Unfortunately, very few brands get it. For many Indian...

“Seek first to understand, than to be understood”, Stephen Covey said. A very simple message indeed, but often overlooked by organizations.  Understanding what your customers want and tuning in to the eco-system of your business is essential, if not a necessity. Social media fortunately lets you...

I will be speaking on the impact of customer service through social media at the Enterprise Forum 2011 in Mumbai. There is no doubt that social media has changed the paradigms of customer service, and in the course of preparing the presentation I delved into my own experiences and the multitude of examples...

“Chrome breaks the 20% market share barrier” screamed the headlines across the week. There is more to this piece of news than meets the eye. Chrome the web browser from Google has gained this market share in less than 3 years in a market place that is crowded, highly competitive, where the incumbents...

As publisher, owner of a website it is important to optimize your website layout to maximize your ad revenue. Often a simple change in positioning or a different ad unit can have a disproportionate impact on the performance of the ads. How do you decide which position or ad unit works best? I have tried...