The Internet has been a hit with the advertisers, and for a multitude of reasons; the favourite being the ability to stay focused and control costs. It is no surprise then that advertisers have swayed away from impression based ads (CPM) in favour of performance based ads (CPC, CPL, CPS). CPM had been...

Just when you thought it couldn’t get worse, another one pops up to take the detested crown. I’m referring to advertisements that make you cringe and the latest in the line is the HUL’s (Hindustan Unilever)  Rin commercial which clearly derides P&G’s Tide washing powder. If you haven’t...

For about a week I’ve been working on a software that tweets on my behalf. But why develop a software? Aren’t there options already? Necessity is the mother of invention. For one, the available options are either commercial or clunky and lacked some features I wanted. It also gave me the opportunity...

The earthquake in Haiti was unprecedented in recent memory and left a trail of devastation that has brought the country to its knees. The rescue efforts have also been unprecedented with support from all quarters including the United Nations, aid organizations and the mass media. However, there is a...

The last couple of years have been very good for smartphones; if you go by the numbers, the growth in smartphones sales as a percentage of overall handset sales has been phenomenal. This shouldn’t come as a surprise, and many would attribute this surge greatly to the Apple iPhone (a runaway success)...