The Internet penetration and progression worldwide is advancing at a feverish pace, and with it an exponential growth in e-commerce. It is no wonder then that every organisation worth it’s while is rushing in for a piece of the action. Some have transformed or extended their business online, while...

Here is a compilation of 25 interesting (and highly relevant) quotes on social media.. “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” by Seth Godin “Think...

Social media provides organizations the opportunity to engage in conversations, develop a rapport with the audience, foster a community and do more in a very effective manner. Many organizations, including most Global MNCs have realized the potential and benefits of social media, as can be seen by the...

With over 800 million users, Facebook accounts for more than 40% percent of the Internet population. In just a few years it is widely expected that Facebook will account for 60% of the Internet population. I attribute this to Facebook unusually high captivity and loyalty of its base. To put it in perspective,...

To quote that Facebook is the most influential social media platform in the world would be clichéd. Every other organization or brand in India worth its salt has a page on Facebook to ride the social media bandwagon and be a part of the action. Unfortunately, very few brands get it. For many Indian...