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	<title>Indian Eye: Perspectives on Marketing, New Media and Social Media by Arun Nair &#187; Marketing</title>
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		<title>Comparative advertising: Truth or dare?</title>
		<link>http://www.indianeye.org/2010/03/05/comparative-advertising-truth-or-dare/</link>
		<comments>http://www.indianeye.org/2010/03/05/comparative-advertising-truth-or-dare/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 16:40:07 +0000</pubDate>
		<dc:creator>Arun Nair</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Comparitive Advertising]]></category>

		<guid isPermaLink="false">http://www.indianeye.org/?p=1133</guid>
		<description><![CDATA[Just when you thought it couldn’t get worse, another one pops up to take the detested crown. I’m referring to advertisements that make you cringe and the latest in the line is the HUL’s (Hindustan Unilever)  Rin commercial which clearly derides P&#38;G’s Tide washing powder.
If you haven’t seen it, here it is.
 
 
Both HUL and P&#38;G [...]]]></description>
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		<title>Virals anyone?</title>
		<link>http://www.indianeye.org/2008/06/05/virals-anyone/</link>
		<comments>http://www.indianeye.org/2008/06/05/virals-anyone/#comments</comments>
		<pubDate>Thu, 05 Jun 2008 16:17:13 +0000</pubDate>
		<dc:creator>Arun Nair</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Virals]]></category>

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		<description><![CDATA[If you are in the business of Online Marketing, a viral is probably one of the buzzwords you are surrounded with. I&#8217;ve seen a few interesting videos or animations that pose off as virals, are even funny, but it ends with that. To me, a good viral isn&#8217;t necessarily about itching to forward it to your friend. A good viral leaves [...]]]></description>
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		<title>Marketing, PR, Advertising, Branding &#8211; a Visual Analogy</title>
		<link>http://www.indianeye.org/2008/03/16/marketing-pr-advertising-branding-a-visual-analogy/</link>
		<comments>http://www.indianeye.org/2008/03/16/marketing-pr-advertising-branding-a-visual-analogy/#comments</comments>
		<pubDate>Sun, 16 Mar 2008 08:31:16 +0000</pubDate>
		<dc:creator>Arun Nair</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[PR]]></category>

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		<description><![CDATA[Marketing, Public Relations, Advertising and Branding are all tools for consumer engagement, perception management and brand equity. The relation between these are best explained in the visual below.







		
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