In my pursuit of chalking out a social media strategy for my organization, I came across a few insights that I want to share here.  India is one of the fastest growing markets for social media as is evident with Facebook and Linkedin.  India Inc. isn’t lagging behind, according to a report...

As part of the News and Trends series, here is the third edition, a compilation of important articles related to digital marketing, social media this month. This month saw the launch of Mozilla’s much anticipated Firefox 4 that pipped Internet explorer on the number of downloads… Here are...

We are living in exponential times; this was evident in the past decade where the pace of technological innovations has raced far ahead of the combined innovations in the last hundred years. In the coming decade, you can gear yourself for innovations that were science fiction just a few years ago. But...

In the last few months, I’ve been approached many times by friends, colleagues and other acquaintances curious about digital marketing. Well I’m not surprised by the deluge in interest, thanks to the proliferation of Internet, mobile phones and the staggering growth year on year. Going by estimates,...

Just when you thought it couldn’t get worse, another one pops up to take the detested crown. I’m referring to advertisements that make you cringe and the latest in the line is the HUL’s (Hindustan Unilever)  Rin commercial which clearly derides P&G’s Tide washing powder. If you haven’t...