Performance matters: the decline of CPM ...
Performance matters – the decline of CPM advertisements
The Internet has been a hit with the advertisers, and for a multitude of reasons; the favourite being the ability to stay focused and control costs. It is no surprise then that advertisers have swayed away from impression based ads (CPM) in favour of performance based ads (CPC, CPL, CPS). CPM had been...
Online In-line: Internet ad spends buoya...
Online In-line: Internet ad spends buoyant while traditional media flounder
If you are in the business of Internet advertising, the news is good and the forecast looks even better for 2010. By most estimates, Internet ad spend will be see a good positive growth and will see a greater share of the overall advertising spend. Also, in UK for the first time ever, Internet advertising...
Future Home Series: RFid...
Future Home Series: RFid
RF id (Radio Frequency Identification) can be applied to a product for the purpose of identification or tracking using radio waves. Its already a common place technology used extensively in passports, malls (for inventory management)  and toll gates (for toll collection);  and its time it entered our...
Company Snapshot – Time Warner...
Company Snapshot - Time Warner
Time Warner Inc. is one of the largest media and entertainment company in the world, headquartered in New York, USA. Here are some financials: As recent as January 2009, the company had a market capitalization (market cap) of over US$ 50 billion; revenue of over US$ 46 billion, operating income of US$...
The future of Video on Demand...
The future of Video on Demand
As an aficionado of good quality cinema, especially the classics and world movies, it is frustrating not finding the ones that I am looking for. And this is a frustration that resonates with a lot of us. So unless you are willing to spend a lot of time searching around the town, around the country, or...

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