With over 800 million users, Facebook accounts for more than 40% percent of the Internet population. In just a few years it is widely expected that Facebook will account for 60% of the Internet population. I attribute this to Facebook unusually high captivity and loyalty of its base. To put it in perspective,...

As publisher, owner of a website it is important to optimize your website layout to maximize your ad revenue. Often a simple change in positioning or a different ad unit can have a disproportionate impact on the performance of the ads. How do you decide which position or ad unit works best? I have tried...

An internal mail from Nokia’s CEO Stephen Elop has  been doing the rounds, a desperate cry to Nokia to wake up from its slumber and reconcile to the fact that this time its do or die. In a sense its a reflection of what I wrote earlier this month about Nokia’s obsession with a failed OS...

Over the past couple of months, the world has witnessed some unprecedented news; the uprising in Tunisia that overthrew an authoritarian ruler and now the incidents in Egypt that is well on the verge of ending a 30 year old regime. The incidents in Tunisia, dubbed the Jasmine revolution started on the...

In the last few months, I’ve been approached many times by friends, colleagues and other acquaintances curious about digital marketing. Well I’m not surprised by the deluge in interest, thanks to the proliferation of Internet, mobile phones and the staggering growth year on year. Going by estimates,...