The Internet has been a hit with the advertisers, and for a multitude of reasons; the favourite being the ability to stay focused and control costs. It is no surprise then that advertisers have swayed away from impression based ads (CPM) in favour of performance based ads (CPC, CPL, CPS). CPM had been...

If you are in the business of Internet advertising, the news is good and the forecast looks even better for 2010. By most estimates, Internet ad spend will be see a good positive growth and will see a greater share of the overall advertising spend. Also, in UK for the first time ever, Internet advertising...

…OR Why Online Advertising Spends Worldwide have been the least affected The slump in the economy has slowed things down, and marketing spends have been rationalized. This has resulted in spend cuts across the media, some corporations have even halved their spendings. The winner in this crisis...

It would be a cliché to state that times are bad.  It is natural in such times for companies to curtail any spending that wouldn’t contribute to the bottom-line. Marketing spends are one of those that get curtailed, and budgets are slashed or revisited in such times. Internet ad spends haven’t...

Here is a slideshow of some innovatively done ads. What makes them stand out from the rest is the good use of visual trickery and metaphors. Enjoy!