For about a week I’ve been working on a software that tweets on my behalf. But why develop a software? Aren’t there options already? Necessity is the mother of invention. For one, the available options are either commercial or clunky and lacked some features I wanted. It also gave me the opportunity...

The earthquake in Haiti was unprecedented in recent memory and left a trail of devastation that has brought the country to its knees. The rescue efforts have also been unprecedented with support from all quarters including the United Nations, aid organizations and the mass media. However, there is a...

We are just a few hours away from the new year, and there is a sense of excitement and bon homie everywhere. As we usher into 2010, here is my take on 2009 from a social media perspective. The year saw fantastic growth and adoption of social media across India, fuelled largely by Facebook and Twitter....

For corporates, social media isn’t just another channel to communicate, it’s a chance for them to connect with their customers on a personal level. For companies with an image problem, it’s also a chance to redeem themselves. Starbucks With falling fortunes, and an eroding market share, Starbucks...

“Been there Tweeted that”, is the buzz these days and if there is news its first broken on Twitter. Following the horde of new comers to Twitter are CEOs, entrepreneurs and business heads, and by the looks of it they are here to stay! For those business leaders not convinced about being on Twitter...