I was invited to speak at the Goa Institute of Management recently on Social Media and its financial implications. I made a presentation titled “Social Media ROI – Myth or Measurable”. Here is the presentation uploaded on Slideshare.net. Social media ROI – Quantify and Justify...

Social media today isn’t just an integral part of our daily conversations, its also turning out to be an essential business tool for corporates. From this month, I’m introducing this series for those who want to get up to speed on news and trends in the social media space. The CMO’s...

For about a week I’ve been working on a software that tweets on my behalf. But why develop a software? Aren’t there options already? Necessity is the mother of invention. For one, the available options are either commercial or clunky and lacked some features I wanted. It also gave me the opportunity...

The earthquake in Haiti was unprecedented in recent memory and left a trail of devastation that has brought the country to its knees. The rescue efforts have also been unprecedented with support from all quarters including the United Nations, aid organizations and the mass media. However, there is a...

We are just a few hours away from the new year, and there is a sense of excitement and bon homie everywhere. As we usher into 2010, here is my take on 2009 from a social media perspective. The year saw fantastic growth and adoption of social media across India, fuelled largely by Facebook and Twitter....