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	<title>Indian Eye: Perspectives on Marketing, New Media and Social Media by Arun Nair</title>
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	<description>IndianEye.org offers news, views and perspectives on marketing, new media and social media.</description>
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		<title>The Ten Tenets of a Successful E-commerce Venture</title>
		<link>http://www.indianeye.org/2012/04/30/the-ten-tenets-of-a-successful-e-commerce-venture/</link>
		<comments>http://www.indianeye.org/2012/04/30/the-ten-tenets-of-a-successful-e-commerce-venture/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 16:59:20 +0000</pubDate>
		<dc:creator>Arun Nair</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[ten commandments]]></category>
		<category><![CDATA[ten tenets]]></category>

		<guid isPermaLink="false">http://www.indianeye.org/?p=1577</guid>
		<description><![CDATA[The Internet penetration and progression worldwide is advancing at a feverish pace, and with it an exponential growth in e-commerce. It is no wonder then that every organisation worth it&#8217;s while is rushing in for a piece of the action. Some have transformed or extended their business online, while others have created their niche. The [...]]]></description>
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		<title>Avoiding the Follower Fallacy: Measurement beyond Fan Count</title>
		<link>http://www.indianeye.org/2012/03/28/avoiding-the-follower-fallacy-measurement-beyond-fan-count/</link>
		<comments>http://www.indianeye.org/2012/03/28/avoiding-the-follower-fallacy-measurement-beyond-fan-count/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 11:28:11 +0000</pubDate>
		<dc:creator>Arun Nair</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Followers]]></category>
		<category><![CDATA[People talking about]]></category>

		<guid isPermaLink="false">http://www.indianeye.org/?p=1563</guid>
		<description><![CDATA[I’d written an article last year presenting insights on gauging a Facebook page based on analysis of the interactions (read comments and likes). The article goes beyond the count of followers that are usually the measure of performance of the page. Recently I went through a few lists of the top brands on Facebook, and [...]]]></description>
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		<title>Quotes on Social Media &#8211; Top 25</title>
		<link>http://www.indianeye.org/2012/02/28/quotes-on-social-media/</link>
		<comments>http://www.indianeye.org/2012/02/28/quotes-on-social-media/#comments</comments>
		<pubDate>Tue, 28 Feb 2012 12:31:42 +0000</pubDate>
		<dc:creator>Arun Nair</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Quotes]]></category>

		<guid isPermaLink="false">http://www.indianeye.org/?p=1539</guid>
		<description><![CDATA[Here is a compilation of 25 interesting (and highly relevant) quotes on social media.. “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” by Seth Godin “Think [...]]]></description>
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		<title>5 critical checkpoints to avoid a social media disaster</title>
		<link>http://www.indianeye.org/2012/01/31/5-critical-checkpoints-to-avoid-a-social-media-disaster/</link>
		<comments>http://www.indianeye.org/2012/01/31/5-critical-checkpoints-to-avoid-a-social-media-disaster/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 14:00:04 +0000</pubDate>
		<dc:creator>Arun Nair</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Checkpoints]]></category>
		<category><![CDATA[Social Media Disasters]]></category>

		<guid isPermaLink="false">http://www.indianeye.org/?p=1515</guid>
		<description><![CDATA[Social media provides organizations the opportunity to engage in conversations, develop a rapport with the audience, foster a community and do more in a very effective manner. Many organizations, including most Global MNCs have realized the potential and benefits of social media, as can be seen by the overwhelming number of campaigns launched last year. [...]]]></description>
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		<title>The Facebook Wallet</title>
		<link>http://www.indianeye.org/2011/12/29/the-facebook-wallet/</link>
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		<pubDate>Thu, 29 Dec 2011 15:42:12 +0000</pubDate>
		<dc:creator>Arun Nair</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Commerce]]></category>
		<category><![CDATA[F-wallet]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://www.indianeye.org/?p=1506</guid>
		<description><![CDATA[With over 800 million users, Facebook accounts for more than 40% percent of the Internet population. In just a few years it is widely expected that Facebook will account for 60% of the Internet population. I attribute this to Facebook unusually high captivity and loyalty of its base. To put it in perspective, more than [...]]]></description>
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