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	<title>Indian Eye: Perspectives on Marketing, New Media and Social Media by Arun Nair</title>
	<link>http://www.indianeye.org</link>
	<description>IndianEye.org offers news, views and perspectives on marketing, new media and social media.</description>
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		<title>5 critical checkpoints to avoid a social media disaster</title>
		<description><![CDATA[Social media provides organizations the opportunity to engage in conversations, develop a rapport with the audience, foster a community and do more in a very effective manner. Many organizations, including most Global MNCs have realized the potential and benefits of social media, as can be seen by the overwhelming number of campaigns launched last year. [...]]]></description>
		<link>http://www.indianeye.org/2012/01/31/5-critical-checkpoints-to-avoid-a-social-media-disaster/</link>
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		<title>The Facebook Wallet</title>
		<description><![CDATA[With over 800 million users, Facebook accounts for more than 40% percent of the Internet population. In just a few years it is widely expected that Facebook will account for 60% of the Internet population. I attribute this to Facebook unusually high captivity and loyalty of its base. To put it in perspective, more than [...]]]></description>
		<link>http://www.indianeye.org/2011/12/29/the-facebook-wallet/</link>
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		<title>Social media policy for organizations</title>
		<description><![CDATA[For organizations, social media has gone well beyond its nascent stages and it wouldn’t be an exaggeration if I said that social media is becoming an integral part of the organization. Formulating a social media policy/guideline thus becomes as important to an enterprise to ensure the social media etiquettes, responses are formalized.  Besides being a [...]]]></description>
		<link>http://www.indianeye.org/2011/11/14/social-media-policy-for-organizations/</link>
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		<title>Speaking engagements on social media this month</title>
		<description><![CDATA[After a sabbatical of sorts (read traveling to Kerala, Corbett and Bali), I&#8217;m back in the social media circuit. This month I will be on the panel of speakers on two events on social media. The first one titled SMS (Social Media Summit) will be held in Chennai on the 4th of November where I [...]]]></description>
		<link>http://www.indianeye.org/2011/10/30/speaking-engagements-on-social-media-this-month/</link>
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		<title>The future of outdoor advertising is contextual</title>
		<description><![CDATA[In a time when the consumer is wary of conventional broadcast advertising, outdoor advertising has done well for itself garnering an increasing share of the marketing budget. Today, outdoor advertising accounts for over $25 billion worldwide and continues to grow year-on-year, nudging past conventional mediums of advertising.  This growth can be attributed to the innovation [...]]]></description>
		<link>http://www.indianeye.org/2011/09/26/the-future-of-outdoor-advertising-is-contextual/</link>
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