Just when you thought it couldn’t get worse, another one pops up to take the detested crown. I’m referring to advertisements that make you cringe and the latest in the line is the HUL’s (Hindustan Unilever)  Rin commercial which clearly derides P&G’s Tide washing powder. If you haven’t...

…OR Why Online Advertising Spends Worldwide have been the least affected The slump in the economy has slowed things down, and marketing spends have been rationalized. This has resulted in spend cuts across the media, some corporations have even halved their spendings. The winner in this crisis...

The Internet has transformed from a mere information resource, to an active ground for businesses looking for leads or sales. The inherent dynamism of the media, coupled with measurability is making it a favorite with advertisers. It is no surprise that more and more advertisers are visible online. For...

Here is a slideshow of some innovatively done ads. What makes them stand out from the rest is the good use of visual trickery and metaphors. Enjoy!

Advertising on the Internet is almost a decade now, but its potential and benefit to marketers have only been realized fairly recently. The measurability, the innovativeness, the cost benefit and the unprecedented reach to a global audience has made marketing on the Internet a favourite amongst a growing...