Indian Eye: Perspectives on Marketing, New Media and Social Media by Arun Nair » Advertising http://www.indianeye.org IndianEye.org offers news, views and perspectives on marketing, new media and social media. Thu, 02 Feb 2012 14:00:24 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Comparative advertising: Truth or dare? http://www.indianeye.org/2010/03/05/comparative-advertising-truth-or-dare/ http://www.indianeye.org/2010/03/05/comparative-advertising-truth-or-dare/#comments Fri, 05 Mar 2010 16:40:07 +0000 Arun Nair http://www.indianeye.org/?p=1133 http://www.indianeye.org/2010/03/05/comparative-advertising-truth-or-dare/feed/ 2 It Pays to Pay-Per-Click http://www.indianeye.org/2008/11/10/it-pays-to-pay-per-click-why-online-advertising-spends-worldwide-have-been-the-least-affected/ http://www.indianeye.org/2008/11/10/it-pays-to-pay-per-click-why-online-advertising-spends-worldwide-have-been-the-least-affected/#comments Mon, 10 Nov 2008 14:17:32 +0000 Arun Nair http://www.indianeye.org/?p=273 http://www.indianeye.org/2008/11/10/it-pays-to-pay-per-click-why-online-advertising-spends-worldwide-have-been-the-least-affected/feed/ 1 Search for the right media mix (pun intended) http://www.indianeye.org/2008/06/22/search-for-the-right-media-mix-pun-intended/ http://www.indianeye.org/2008/06/22/search-for-the-right-media-mix-pun-intended/#comments Sun, 22 Jun 2008 21:05:52 +0000 Arun Nair http://indianeye.org/2008/06/22/search-for-the-right-media-mix-pun-intended/ http://www.indianeye.org/2008/06/22/search-for-the-right-media-mix-pun-intended/feed/ 0 Ads that make you go Wow! http://www.indianeye.org/2008/03/26/ads-that-make-you-go-wow/ http://www.indianeye.org/2008/03/26/ads-that-make-you-go-wow/#comments Wed, 26 Mar 2008 12:44:42 +0000 Arun Nair http://indianeye.org/2008/03/26/ads-that-make-you-go-wow/ http://www.indianeye.org/2008/03/26/ads-that-make-you-go-wow/feed/ 1 Digital Advertising Agencies – The Woes and Ways ahead http://www.indianeye.org/2008/03/21/digital-advertising-agencies-the-woes-and-ways-ahead/ http://www.indianeye.org/2008/03/21/digital-advertising-agencies-the-woes-and-ways-ahead/#comments Fri, 21 Mar 2008 20:29:26 +0000 Arun Nair http://indianeye.org/2008/03/21/digital-advertising-agencies-the-woes-and-ways-ahead/ http://www.indianeye.org/2008/03/21/digital-advertising-agencies-the-woes-and-ways-ahead/feed/ 4