Marketing, Public Relations, Advertising and Branding are all tools for consumer engagement, perception management and brand equity. The relation between these are best explained in the visual below.

According to me, there are only two kinds of ads. The ones you remember and the ones you don’t. Of the ones that you remember, I’m not getting into the details of awful looking ads because the rub-off to the brand is also negative. In the days of Doordarshan (legacy Indian TV channel, state...

Here is an example of creativity, and countering that with ingenuity . My colleague Zameer first pointed it out to me. Before a recent football match between Argentina and Brazil, an Argentinean condom company came up with a mischievous ad with a message implying the impending fate of their rival Brazil. But...

The growth in Internet advertising spend in India has reflected global trends, even as growth across traditional media (except television) has declined. According to a report by ZenithOptimedia, ad spend on the the Internet is expected to surpass radio, cinema and outdoor media by 2009. Globally, the...