It would be a cliché to state that times are bad.  It is natural in such times for companies to curtail any spending that wouldn’t contribute to the bottom-line. Marketing spends are one of those that get curtailed, and budgets are slashed or revisited in such times. Internet ad spends haven’t...

The Internet has transformed from a mere information resource, to an active ground for businesses looking for leads or sales. The inherent dynamism of the media, coupled with measurability is making it a favorite with advertisers. It is no surprise that more and more advertisers are visible online. For...

This post will show you to how work around the Youtube view count sorting option, which is mysteriously missing from the list of sort options. To me its a very important sorting option, because the results that appear on top by virtue of the view count is usually the one you are looking for. Now to work...

Advertising on the Internet is almost a decade now, but its potential and benefit to marketers have only been realized fairly recently. The measurability, the innovativeness, the cost benefit and the unprecedented reach to a global audience has made marketing on the Internet a favourite amongst a growing...

The growth in Internet advertising spend in India has reflected global trends, even as growth across traditional media (except television) has declined. According to a report by ZenithOptimedia, ad spend on the the Internet is expected to surpass radio, cinema and outdoor media by 2009. Globally, the...