Advertising discretion in times of reces...
It would be a cliché to state that times are bad.  It is natural in such times for companies to curtail any spending that wouldn’t contribute to the bottom-line. Marketing spends are one of those that get curtailed, and budgets are slashed or revisited in such times. Internet ad spends haven’t...
Ads that make you go Wow!...
Here is a slideshow of some innovatively done ads. What makes them stand out from the rest is the good use of visual trickery and metaphors. Enjoy!
Marketing, PR, Advertising, Branding ...
Marketing, Public Relations, Advertising and Branding are all tools for consumer engagement, perception management and brand equity. The relation between these are best explained in the visual below.