Advertising discretion in times of reces...
Posted by Arun Nair in
Advertising,
Business on 10 28th, 2008 |
4 Comments
It would be a cliché to state that times are bad. It is natural in such times for companies to curtail any spending that wouldn’t contribute to the bottom-line. Marketing spends are one of those that get curtailed, and budgets are slashed or revisited in such times. Internet ad spends haven’t...